Common objective of the producer and designer

Who is the designer from the perspective of a producer? Great amounts of inspiration as regards creative solutions and products presented on social networks such as: pinterest, behance, instagram, facebook, google graphics – we can find unlimited number of answers for every question concerning a concept. I need to ask – what is the point of cooperating with a designer?

The Designer creating a design is an opportunity for the producer as regards creating a competitive design designated for solutions available on the market. It is a chance to optimize production adjusted to the tools and technology park the producer has.