Szanujące się przedsiębiorstwa znają rolę wzornictwa. Jest to kapitał intelektualny – o czym świadczy prawo autorskie. Ponadto Wzornictwo to kapitał materialny.

Przykład: Jeżeli kupisz od projektanta wzór o nazwie „złota kura”, to dzięki produkcji na bazie tego wzoru otrzymasz produkty o nazwie „złote jaja”.

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