Based on the product we can build a strong brand for three reasons:
– Natural marketing – Satisfied customers advertise your brand by speaking about the product.
– The product serves as a universal medium of communication – Logo, pictograms, infographics, texts, message that the product itself represents, a response to customers’ needs, a solution required by the market, helping to achieve personal objectives (for example, sports, or health).It affects as many senses as the designer takes into account as regards the project – awakening the client’s imagination.
– It affects as many senses as the designer takes into account as regards the project – awakening the client’s imagination.
Example: A bicycle/sports product – a satisfied cyclist talks about his or her passion, passion which could not be realized without a bicycle, naturally he or she indicates what equipment he or she uses, how the product operates, including the manufacturer’s brand.
It’s possible to include a logo, a motto on a bike, a cyclist recording his or her best performance, images of happiness captured in a video, proudly presenting the equipment which enabled experiencing this happiness. It is the client who purchased the bike who experiences the adventure via his or her senses, riding along the slopes of the mountains.
This is the poetry of design.