Poprzez produkt możemy budować silną markę z 3 względów:

– Marketing naturalny – Zadowoleni klienci sami opowiadając o produkcie rozpowszechniają wieści o Twojej marce.
– Produkt jest uniwersalnym medium przekazu – Logo, piktogramy, infografika, teksty, przesłanie jakie sam produkt reprezentuje, odpowiedź na potrzeby klientów, rozwiązanie, którego rynek potrzebuje, pomagając osiągać osobiste cele (np sportowe, lub zdrowotne).
– Oddziałuje na tyle zmysłów ile projektant uwzględni w projekcie – rozbudzając klienta wyobraźnie.

przykład: rower/produkt sportowy – zadowolony rowerzysta opowiadając o swojej pasji, której bez roweru nie mógłby spełniać, naturalnie opowiada na jakim sprzęcie jeździ, jak się produkt sprawdza, uwzględniając markę producenta.
To na rowerze można uwzględnić logo, hasło, to rowerzysta nagrywając swój najlepszy przejazd, obrazuje szczęście w nagraniu video, dumnie prezentując maszynę na której tego doznawał. To właśnie klient, który nabył rower odczuwa przygodę swoimi zmysłami przecierając zbocza gór.

To jest właśnie poezja wzornictwa.

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