Wygląd, kształt, bryła, kolor, ergonomia, funkcjonalność – o tych cechach wiele się mówi w tematach designu. Natomiast wzornictwo to nie tylko wybrane z powyższych cech lub ich zestaw, ale przede wszystkim wartości, które projektant przekazuje użytkownikowi lub końcowemu klientowi w dziele (w projekcie) lub w jego realizacji (w produkcie).

Przykład z przestrzeni miejskiej:
Gdy działania inwestycyjne w rewitalizacje miasta skupiają się, aby było ładnie i wygodnie, zachowując historie miejsca – wartością wzornictwa będzie takie rozwiązanie mebli miejskich, które motywują mieszkańców do podejmowania integracji między sobą. Siadając koło i naprzeciw siebie, budowa relacji społecznych wychodzi naturalnie.

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